Agency

The importance of respecting intellectual property in your digital projects With the rise of memes, parodies, and social media sharing, it’s easy to overlook intellectual property when working on digital projects. We’re not here to lecture—we’re fans ourselves of Grumpy Cat, Bernie Sanders’ grumpy world tour, and the iconic side-eyeing Chloe. But while using these […]

Building audience loyalty, promoting your services, showcasing your expertise, or sharing essential information—there are many reasons to launch a newsletter. Defining your objective from the start is key to shaping your strategy. Ask yourself the following questions: What information does my audience want to receive? What information do I need to communicate? What action do […]

We can’t say it enough: your brand image is everything. More than just a logo or an advertising campaign, it represents how the public perceives your business. While it’s well known that brand image is essential for winning new contracts, it’s just as important when it comes to supporting your recruitment efforts. Key Human Resources […]

Tsss… creating visual content has become so easy with today’s tools—no need to hire a graphic designer anymore. Really? Without offending anyone, we have our doubts. While it’s true that the abundance of software enhanced by increasingly user-friendly AI tools makes creating visuals much easier, designing a poster for your neighborhood garage sale doesn’t automatically […]

Innovation is everywhere in the web industry—especially with the rise of Web 3.0—and each new tool promises to revolutionize collaboration while reducing unnecessary steps and workload. At Duo, we’re firmly oriented toward progress and new technologies, but we also prioritize sustainable and efficient workflows. After all, our goal is to deliver turnkey solutions that give […]

Every aspect of our lives is influenced by the appeal of the easy route. Whether it’s ready-to-wear clothing vs. tailored garments, a healthy lifestyle vs. miracle pills and quick fixes, or home cooking vs. takeout and fast food—there will always be a faster, simpler, and more affordable option. But be careful: you get what you […]

What do baseball and web security have in common? No, this isn’t a bad joke setup! At first glance, they seem completely unrelated—but when you take a closer look, there are some surprisingly interesting parallels. With the Major League Baseball playoffs just around the corner, we took inspiration from the game to draw a few […]

Ready to go from just another exhibitor… to the exhibitor everyone remembers? Fall is just around the corner—and with it comes a whirlwind of trade shows across every industry imaginable: Home shows, snowmobile expos, hunting and fishing fairs, travel shows, tech events, beauty, food—you name it! Opportunities to showcase your business are everywhere. Choosing to […]

With the omnipresence of social media, some of you have probably wondered whether having a website is still necessary to promote your business. So, Duo took on the mission of highlighting the value of a strong website to represent your company. “With my Facebook page, I can interact with my clients without relying on a […]

Is traditional marketing still relevant? Over the past 15 years, digital marketing has experienced tremendous growth—so much so that many companies now allocate the majority of their budgets to it. However, traditional marketing, although no longer as popular as it once was, has evolved to better adapt to today’s consumers. With the right strategies, strong […]

Do you feel that fresh breeze coming in? It’s time for a refresh at Google! It’s time to say goodbye to Universal Analytics, which we’ve known since 2012, and say hello to Google Analytics 4 (GA4)! A bit more about GA4 With Google Analytics 4, commonly referred to as GA4, data measurement on your website […]

The 4Ps model has been revisited! After more than 60 years of using it, a change was overdue. The 4Ps—and later the 7Ps—have long been the most popular variables in the marketing mix. For anyone who has studied business, this model is a familiar foundation. But marketing evolves fast—very fast. Faster than a teenager’s growth […]

This summer, our favorite social media platforms went through quite a few changes! Our go-to apps decided to freshen things up—for you, whether you use them daily for your business or just to unwind after work. But let’s be honest—the real reason behind these updates? To compete more closely with platforms like TikTok. What’s new […]

Buying advertising space is nothing new. In fact, the first recorded ad placement dates back to 1752 in the Halifax Gazette. For over 250 years, businesses have invested heavily to capture consumers’ attention through newspapers, radio, television, and other communication channels. Before the digital era, it was very difficult to measure whether a newspaper ad […]

After hearing everyone tell you that you absolutely need to be on social media, you’ve finally decided to take the plunge. The problem? Those same people rarely tell you which platforms are right for your business. With so many options, it can get overwhelming—that’s where we come in. This article highlights the main social media […]

As autumn settles in, it often signals that the holiday shopping season is just around the corner. Some people start their shopping two months in advance, while others wait until just two days before. No matter their habits, Black Friday, Cyber Monday, pre-Christmas sales, and Boxing Day are perfect opportunities for consumers to shop while […]

In this article, we continue exploring on-site SEO, this time from the perspective of web performance—a concept that brings together several crucial elements, especially when it comes to user experience on your web pages. These factors are more important than ever, as Google is gradually updating its ranking system based on user experience. Your website’s […]

The web is full of free tools to help grow your business online and improve its visibility. But how does search engine positioning work, and what tools can help you stand out? Where to start to increase your online presence for free? Start with your website. To borrow an analogy from Michelle Blanc, your website […]

You’re an entrepreneur. You have a website (great!) and you’ve started managing your Facebook page (even better!). Facebook and Business Pages As you probably already know, Facebook is a free social platform that allows businesses to connect with their audience: share news, promote offers, engage with their community, and build strong relationships. So, how are […]

Well, yes! At Duo, we’ve developed a service offering for micro and small-to-medium-sized businesses looking to start building their online presence—for as little as $1,500*. What’s included in Duo’s $1,500 web solution?* Our $1,500* web solution is a responsive one-page website that contains all the essential information about your business. This project includes: Project management […]

Good news for entrepreneurs in the region! The Government of Canada has decided to invest again in order to help businesses across the country that are facing challenges with the current COVID-19 situation. This is an emergency loan for working capital and technical assistance (non-repayable contribution) for businesses that need professional help to remain operational. […]

As the coronavirus crisis hit Quebec hard last March, did Quebecers’ online purchasing habits change? Where did they shop? What type of product did they favor most during the recent crisis? A portrait of online shopping in Quebec from 2019 to today. 2019 data To better understand the impact of the crisis on the purchasing […]

This week, following the current situation affecting our businesses, En+reprendre MRC Bécancour, in collaboration with Duo Énergie Graphique and two other agencies in the region, is offering financial assistance to entrepreneurs in the region for the web development service of online stores; a fast service taking between 2 and 3 weeks to design. In a […]

1. You need Facebook Facebook is the most popular social network in the world with its 2.13 billion users*. Let’s be clear, in 2019, all businesses must have a Facebook page. If only to communicate their existence. After all, nowadays, being present on Facebook is almost seen as proof of existence in the eyes of […]

Have you noticed a new logo in our signature? Indeed, in the fall of 2019, Duo proceeded with the acquisition of the printing company Infotraitex. With the desire to offer a full range of integrated communication services, it was indeed natural for Duo to add printing services to its service offering within the company. From […]

We recently launched the brand new web version of the Centre de pêche Gérard Mailhot, a responsive website that adapts to all screens and devices. This type of website greatly facilitates user navigation. The user is therefore inclined to browse longer and thus become well acquainted with all the services offered by the Centre. In […]

Very recently, our team carried out the creation of the website for Les équipements Morel. We had the mandate to produce a responsive, transactional and customized website. What is a transactional website? This type of web version is a bit like an online catalog. It presents the products for sale in a clear and well-organized […]

Did you know that several laws and regulations apply to businesses in the private sector and that requirements regarding the security of your website and the personal data collected on it must be respected? Thus, the federal Personal Information Protection and Electronic Documents Act (PIPEDA) aims at the collection, use or disclosure of personal information […]

Very recently, the Web team of Duo Lettreur Nord-Sud launched the brand new web platform of Manoir Bécancourt. The main mandate of the team was to enhance the customer experience by offering online booking for the different rooms and to facilitate its management for the internal team. We also took the opportunity to review their […]

This week, the Web team of Duo Lettreur Nord-Sud launched the new web platform of Vieux Port Yachting. The team’s mandate was to design a new website with the objective of facilitating access to reservations for new clients and its members to the club’s various activities, the different navigation training courses offered, sailboat or motorboat […]

A few days ago, the team at Duo Lettreur Nord-Sud launched the brand new web platform of Auberge Les Terrasses, a brand new accommodation service in Trois-Rivières on the enchanting site of the Terrasses Dominicaines. Fully responsive, the Auberge Les Terrasses website now offers its users online booking from their preferred device: mobile, tablet or […]

Starting tomorrow at 6 p.m., come see the Duo team at Expo habitat Mauricie and make your home look great! From March 15 to 18, we will present our entire range of custom design services in a brand new booth! Here are some of the solutions we will present: Decorative wall stickersInterior decoration: interior signage, […]

Last week, our team launched the brand new web version for Camping Domaine du Lac Louise, a responsive website whose mandate was to bring the camping spirit to life on the web through its visual and textual content. Our team therefore developed a responsive and secure website whose content was conceptualized (tone revision), written and […]

This week, the Web team of Duo Lettreur Nord-Sud launched the new web redesign of Société Nicolyn. The team’s mandate was to design a responsive website, increase the company’s visibility and meet the needs of users searching for housing on the web. The Duo team therefore developed a responsive and secure website whose content was […]

What? 2018 is coming fast! Let’s admit it, 2017 went by in a flash! And “why,” you ask? Well! We completed tons of projects thanks to you, dear clients, collaborators and suppliers! During this festive season, it is with great humility that the Duo team sincerely thanks you for being there, with us, in this […]

In the spring, Duo – Lettreur Nord-Sud had the privilege of working on the web redesign of the Terrasses Dominicaines in addition to the creation of its brand new brand image. Indeed, with the acquisition of the residence by the new owners, the latter wanted to modernize its branding while demonstrating the unique and exceptional […]

It is with a certain excitement that we are heading to all corners of the country — and even a little farther! — in less than 24 hours for our well-deserved vacation from July 24 to August 4 inclusive. We will try to rest and return, our minds filled with memories and new ideas to […]

HAPPY CANADA DAY to all our clients, friends and colleagues. Whether you have mixed feelings or not regarding the celebration of this holiday, it is an opportunity to gather during this long weekend or even to move! (We’re thinking of you, movers!) Please note that our offices are closed this Friday, June 30, 2017. Back […]

In the digital age, why not get married paperless? A more affordable solution than the traditional method, a digital invitation allows you to reach more easily (really!) everyone! In addition, using the Web is more ecological! The trick is simple: create a microsite that will actually be your invitation! You can easily include all the […]

Facilitating room reservations as well as its internal management, in addition to revamping the image and communication angle of the establishment, was the mandate assigned to the Duo Énergie Graphique team for the redesign of the Complexe hôtelier Le 55 website. It is therefore in this spirit that the Duo Énergie Graphique team recently proceeded […]

As a daily user of the Web, you have undoubtedly noticed recent technological developments or the incredible speed at which the latest innovations in the world of information and communication technologies (ICT) are adopted by Internet users. Like you, your current and future clientele adapts very quickly to these changes and is most often the […]

Facebook ranks first among social networks worldwide and it’s not for nothing! According to Blog du Modérateur*, with more than 1.8 billion active users each month, this network makes it possible to reach a large number of people. This makes it a real gold mine for businesses looking to build a network of contacts. Facebook […]

Wow! That’s what describes my first experience at WAQ, 2017 edition. With a background in graphic design dating back to 2011, I have been working more seriously in Web for 3 years. In fact, I am passionate about web design. Creating custom mockups, designing personalized icons, playing with typography and, more recently, adapting my web […]

Ham – chocolate bunny – coleslaw – chocolate chicken – potatoes – chocolate eggs – maple taffy and, above all, CHOCOLATE! We wish you a Happy Easter. Enjoy it and treat yourself just as we will! Back Tuesday to better serve you!

It is with regret that we announce the departure of our colleague and friend Alain Piché. In 1994, Alain started the company Lettreur Nord-Sud, which today is recognized throughout the region and, moreover, has stood out in recent years through its growth. Alain, the entire team would like to thank you. Lettreur Nord-Sud is today […]

During this holiday season, the entire team offers you and your loved ones its best wishes for happiness, health and prosperity. We thank you for your collaboration throughout the year. Happy New Year 2017!

[Update] This year again, the SADC Nicolet-Bécancour is helping businesses that are clients of its organization with support for the integration of communication technologies. The Small Business Support Fund of the SADC is a non-repayable contribution: 70% of eligible expenses up to a maximum of $3,000. Indeed, part of this funding concerns the following web […]

In 2015, Duo – Lettreur Nord-Sud was mandated by the Synergie Médicale team to revamp the image of their website. After several months of collaboration, it is with pride that our two teams launched the brand new redesign of the Synergie Médicale website; a website featuring the very latest web trends and meeting the navigation […]

After several years of collaboration on various promotional projects, Duo – Lettreur Nord-Sud secured the double web mandate for Enfoui-Bec, that is, the redesign of the client’s website and the creation of a one pager for the Gestion 3LB division: two custom-built websites, meeting the latest web trends and responsive. Responsive websites The new Enfoui-Bec […]

Starting at 6 p.m. today until Sunday at 5 p.m., Duo Lettreur Nord-Sud is at Expo Habitat Mauricie! Visit us to learn more about all our interior finishing products! We’ll leave you with some images to inspire you!

This past Wednesday, October 21, 2015, marked the announcement of the transfer of the company Bois Laurentide (Claire Côté and Normand Lamothe) into the hands of Stéphane Toupin and Éric Joubert. During this transition, the two new entrepreneurs behind the company also presented their brand new website revamped by Duo – Lettreur Nord-Sud; an express […]

Before the construction holidays, the multidisciplinary team at Duo Lettreur Nord-Sud launched the brand new redesign of the Méchoui Nord Sud et cie website located in Bécancour! Specializing in catering, méchoui and fine butchery, Méchoui Nord Sud et cie wanted to carry out a complete redesign of its old website in order to meet new […]

It was on August 17 that ÉNERGIE Mauricie 102.3 radio unveiled its new brand image. The Duo Lettreur Nord-Sud team is very happy to have collaborated on this new branding by carrying out the vehicle lettering and the signage for the ÉNERGIE Mauricie 102.3 station! ÉNERGIE Mauricie 102.3 back-to-school party As a partner of ÉNERGIE […]

Summer is well underway and it is under its warmth and sunshine that we will take the opportunity to recharge our batteries from July 20 to 31 inclusive. We will be back on Monday, August 3 to better serve you! Happy holidays from the entire Duo Énergie Graphique – Lettreur Nord-Sud team.

Please note that our offices will be closed on Monday, April 6, 2015, for the Easter holiday. Back on Tuesday, April 7, around 8 a.m., to serve you. The Duo Lettreur Nord-Sud team will be indulging their sweet tooth! Happy Easter!

At the beginning of March, we launched the brand new responsive website of Chiropratique familiale Saint-Grégoire; a website that meets the needs of today’s consumers looking for information about their services from all types of screens. It is with the goal of redesigning their website that the Chiropratique familiale Saint-Grégoire team mandated Duo Énergie Graphique. […]

It was only a few weeks after the visual redesign of the Silent Keys logo, an application designed by CellNinja, that BlackBerry recognized it as one of its apps of the week in BlackBerry World! A bit more about Silent Keys, an application made in Trois-Rivières Silent Keys is a BlackBerry application that allows its […]

A few weeks ago, we discussed on our blog the 5 practices to absolutely avoid so as not to penalize your organic SEO on Google or elsewhere, while giving you suggestions on best practices to adopt. In that article, we suggested that you think user first, and today we offer you some avenues of reflection […]

Even though you’ve implemented search engine optimization (SEO) strategies on your website, are you still not seeing the expected results on search engines like Google, Bing, or others? During the design and development of your website, it’s possible that certain harmful practices negatively impacted your search rankings. In this article*, discover the practices you should […]

As of yesterday, the second year of the merger between Duo Énergie Graphique and Lettreur Nord-Sud has officially begun! Indeed, on March 1, 2014, David Jutras launched a new venture by acquiring the lettering business in Saint-Grégoire, transforming his graphic design agency in Bécancour into a full-service marketing communications agency. A full-service marketing communication… what? […]

We are excited to share with you today the result of several months of work completed for Synergie Médicale: the production of SynMed’s English promotional video, designed for a vertical screen. Synergie Médicale wanted to create a video showcasing their automated medication dispensing system, SynMed. The main objective of this video was to clearly demonstrate […]

Creating a Mobile Website… Why? Over the past few years, you’ve likely noticed the increasing use of mobile devices. Today’s consumers have changed their browsing habits—they now switch seamlessly from one device to another, from smartphones to tablets. In addition, last February, Google—the most widely used search engine—announced an expansion of its mobile ranking criteria […]

Since 1947, the auto center specializing in tires, mechanical services, and performance parts in Bécancour—Garage Blanchette—has been offering tire sales and installation, mechanical services, as well as the sale and installation of performance parts for cars and trucks. Originally established in Saint-Grégoire under the name Garage F. Blanchette, this local tradition has evolved over the […]

Ho! Ho! Ho! The beautiful white snow has gently settled in—sure sign that the holiday season is just around the corner! For this occasion, please note that our offices will be closed starting December 19, 2014, at 3:00 PM, and will reopen on January 5, 2015, ready to serve you better! On behalf of the […]

Yesterday, Duo Énergie Graphique officially launched the brand-new website for Constructions Concor—a project that involved several technical specifications and proved to be an exciting challenge for our team in Bécancour! A few days later, we also launched the mobile version of the website, designed to make it easier to search for homes and land for […]

This fall, the team at Duo Énergie Graphique – Lettreur Nord-Sud is offering a special discount on its printing products. How does it work? It’s simple!From now until December 21 at midnight, mention the promo code AUTUMN2014 and enjoy 10% off. Graphic Design Department With 10% off, here’s what you can get: 1,000 business cards […]

We mentioned it briefly some time ago (The Festicadie of Bécancour supported by Duo Énergie Graphique – Lettreur Nord-Sud): within your communications agency in Saint-Grégoire, initiatives with a social impact are a priority for every member of our team. Whether we’re printing outdoor signage for a local event in Trois-Rivières or sponsoring a sports-themed festival […]

Since the beginning of the year, you may have noticed a change in the company’s name. Lettreur Nord-Sud has officially become Duo Énergie Graphique – Lettreur Nord-Sud following the transition of ownership from Alain Piché to David Jutras, the company’s new president. With this change, our team has grown from 3 to… 10 full-time experts […]

You may have already noticed it on social media—or maybe not yet—but Duo Énergie Graphique – Lettreur Nord-Sud has more than one trick up its sleeve… or should we say, more than one area of expertise within the agency? A Unique Creation for the Western Festival David Jutras, the creative mastermind behind Duo Énergie Graphique, […]

At Duo Énergie Graphique – Lettreur Nord-Sud, social engagement is a shared value among all members of our team. We believe it is essential to support community initiatives and local events in the Bécancour region. This time, our involvement is with the 6th edition of Festicadie, taking place from August 15 to 17. Have you […]