Why Vehicle Advertising Works
“Put… Put. Put. St-Hubert BBQ!”*Who hasn’t hummed this famous and catchy jingle from St-Hubert rotisseries? Probably no one! Back in the 1960s, St-Hubert introduced its fleet of yellow Volkswagen Beetles. Since then, these iconic vehicles—combined with the memorable jingle—have played a major role in building the brand’s reputation. A perfect example of how vehicle advertising […]
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