HUB Créatif Régional
With the HUB Créatif Régional, our mandate began with an in-depth strategic reflection to define a strong, meaningful brand identity deeply rooted in its territory.
By artists, for artists.
For the HUB Créatif Régional, we developed a brand identity grounded in meaning and place. By exploring the scope of the word “HUB” with the client, the image of a crossroads naturally emerged, both as a metaphor for a space where artistic practices converge and as a nod to its geographic location at the intersection of Highways 55 and 30. This thinking guided the creation of a logo in which the “H” becomes a symbol of connection, movement, and encounters at the heart of the Centre-du-Québec region.
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