Creating a Mobile Website… Why? Over the past few years, you’ve likely noticed the increasing use of mobile devices. Today’s consumers have changed their browsing habits—they now switch seamlessly from one device to another, from smartphones to tablets. In addition, last February, Google—the most widely used search engine—announced an expansion of its mobile ranking criteria […]
Over the past few years, you’ve likely noticed the increasing use of mobile devices. Today’s consumers have changed their browsing habits—they now switch seamlessly from one device to another, from smartphones to tablets.
In addition, last February, Google—the most widely used search engine—announced an expansion of its mobile ranking criteria to provide users with more relevant and high-quality search results. As of April 21, Google began favoring mobile-friendly websites in its search results.
This change affects all websites in terms of search rankings. As a result, any website that does not display the “mobile-friendly” label in Google’s mobile search results may see its ranking negatively impacted.
According to a recent study conducted by CEFRIO, in 2014, 79.8% of Quebec adults aged 25 to 34 were using a smartphone.
In fact, since 2010, Quebec has seen steady growth in smartphone usage across all age groups. At the same time, the use of basic mobile phones has significantly declined.
In other words, mobile web usage is no longer just growing—it has become a deeply rooted habit for at least one in every two Quebec adults.
Given that most adults now use mobile devices to access the Internet, why is it essential for local businesses to adapt their websites for mobile?
In short: to account for context of use, user comfort, and mobile usage habits.
On a mobile website, the context of use changes—it becomes mobile!
When designing your website, it’s essential to consider how and where your users are accessing it, so you can quickly meet their needs.
For example, when we recently created the website for Constructions Concor, a general contractor that also sells land, we took a strategic approach:
The desktop version includes complete company information and project portfolios
The mobile version intentionally omits some of this content
Why? Because we put ourselves in the user’s shoes by asking:
What is the user’s mindset on mobile?
What information are they looking for?
Where are they when searching on their phone?
This reflection helped us refine the mobile strategy. The result? A streamlined mobile website featuring a search tool and geolocation functionality, allowing users to quickly find land for sale by region and model homes by city—displayed from nearest to farthest based on their location.
To avoid losing visitors, it’s crucial to design a mobile-friendly website by adapting both content and navigation to the device.
Mobile users are looking for concise, high-quality information. Avoid frustrating them with:
Links that are too close together
Images or text that are too small
The need to zoom repeatedly
Google now displays a “mobile-friendly” label in its search results, allowing users to easily identify websites optimized for mobile. It also confirmed that non-mobile-friendly sites would be negatively impacted in mobile search rankings as of April 21, 2015.
Finally, having a mobile website is essential because user behavior differs on mobile devices.
According to Google, smartphone users typically search for:
Business addresses
Directions
Opening hours
In other words, they are often looking for the equivalent of a “Contact” page. That’s why it’s critical to make this information easily accessible as soon as users land on your mobile site.
From a local perspective, this is especially important for businesses in Centre-du-Québec and Mauricie. In fact:
1 out of 2 users performs a search before visiting a store or service location
18% of those searches result in a same-day purchase
In 2015, it’s time to go mobile!
Duo Énergie Graphique – Lettreur Nord-Sud can help you determine the best investment for your mobile presence.
So, which solution will you choose: a dedicated mobile website or a responsive design?
Contact us today to learn more—or follow our blog for an upcoming article on this topic!
If you’d like, I can also modernize this article (2026 version with updated stats and SEO trends).
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