In our previous article on the topic—Why Does Vehicle Advertising Really Work?—we explained how vehicle advertising is one of the most effective marketing tools available for businesses. Considering that we are exposed to an average of 3,000 ads per day*, advertisers must work harder than ever to stand out visually. That’s why the team at […]
In our previous article on the topic—Why Does Vehicle Advertising Really Work?—we explained how vehicle advertising is one of the most effective marketing tools available for businesses.
Considering that we are exposed to an average of 3,000 ads per day*, advertisers must work harder than ever to stand out visually.
That’s why the team at Duo Énergie Graphique – Lettreur Nord-Sud is sharing its best tips and tricks to help you create impactful and profitable vehicle advertising.
Your vehicle or trailer is the medium that carries your brand image and message.
For this reason, it’s essential to choose a clean, well-maintained vehicle that reflects your business. For example, lettering or wrapping a rusty vehicle is not recommended, as it can negatively impact your brand image.
Also, select a vehicle that matches your business reality. If you’re a contractor visiting construction sites, branding a small compact car may not reflect your company’s identity—your 4×4 would be a better choice.
To maintain a strong and professional image, we recommend refreshing your vehicle lettering or wrap every two years.
This ensures your mobile advertising never looks outdated or neglected.
There are no laws prohibiting vehicle lettering. However, commercial vehicles must have the appropriate license plate—typically starting with the letter “F.”
Summer is here—and that means events everywhere: festivals, drag races, concerts, sporting events, and more!
Take advantage of these opportunities by parking your branded vehicle in high-traffic areas:
Near event entrances
In busy parking lots
Close to nearby restaurants or gathering spots
Make sure to bring additional marketing materials to maximize your visibility:
Business cards
Brochures
Promotional offers
Summer is the perfect time to grow your client base through vehicle advertising… as long as you’re on the move!
Check out our vehicle lettering projects to get inspired!
* Source: Canadian Centre for Digital and Media Literacy
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