Graphic kit – Red Arctic Cat snowmobile

It is with regret that we announce the departure of our colleague and friend Alain Piché. In 1994, Alain started the company Lettreur Nord-Sud, which today is recognized throughout the region and, moreover, has stood out in recent years through its growth. Alain, the entire team would like to thank you. Lettreur Nord-Sud is today […]

It is with a certain excitement that we are heading to all corners of the country — and even a little farther! — in less than 24 hours for our well-deserved vacation from July 24 to August 4 inclusive. We will try to rest and return, our minds filled with memories and new ideas to […]

The 4Ps model has been revisited! After more than 60 years of using it, a change was overdue. The 4Ps—and later the 7Ps—have long been the most popular variables in the marketing mix. For anyone who has studied business, this model is a familiar foundation. But marketing evolves fast—very fast. Faster than a teenager’s growth […]