Since 1947, the auto center specializing in tires, mechanical services, and performance parts in Bécancour—Garage Blanchette—has been offering tire sales and installation, mechanical services, as well as the sale and installation of performance parts for cars and trucks. Originally established in Saint-Grégoire under the name Garage F. Blanchette, this local tradition has evolved over the […]
Since 1947, the auto center specializing in tires, mechanical services, and performance parts in Bécancour—Garage Blanchette—has been offering tire sales and installation, mechanical services, as well as the sale and installation of performance parts for cars and trucks.
Originally established in Saint-Grégoire under the name Garage F. Blanchette, this local tradition has evolved over the years. Today, the business is known as Blanchette Tires, Mechanics and Performance (Blanchette PMP)—a rebranding initiated by Daniel Blanchette, representing the third generation, in the fall of 2013.
A Website That Reflects Blanchette PMP
The brand-new Blanchette PMP website is a natural extension of Daniel’s marketing efforts.
To better serve existing customers and reach new residents and younger generations, Daniel entrusted Duo with the creation of a functional, high-performance website aligned with the company’s new brand image.
Full Autonomy for Content Management
As a distributor of several performance parts brands for cars and trucks, it was essential to deliver a website that allows Daniel to easily manage his content—both visual and textual—without limitations.
Search Engine Optimization (SEO)
The Blanchette PMP website was entirely developed based on an in-depth analysis of desired positioning and competitive benchmarking.
This analysis guided the content structure and the creation of original web copy, ensuring optimal visibility for the garage among its target audiences.
Web Design
Finally, our design team crafted a visual identity for the website that is both informative and effective in showcasing the garage’s expertise in Bécancour at a glance.
Want to learn more about the project?
Visit the Blanchette PMP website or check out their Facebook page!