A beautiful and efficient transactional website for Les équipements Morel!

Very recently, our team carried out the creation of the website for Les équipements Morel. We had the mandate to produce a responsive, transactional and customized website.

What is a transactional website?

This type of web version is a bit like an online catalog. It presents the products for sale in a clear and well-organized way. The user can browse and shop through the site without wasting time. Purchase assistance tools are integrated, such as order buttons and specification sheets.

In this case, we first organized the content, then planned the sections of the website in an ergonomic way. We also optimized its search engine optimization through concise and adapted writing to create a site that reflects Les équipements Morel and its clientele. The latter can now view, with the help of representative photos and detailed descriptions, the agricultural and commercial machinery equipment for sale via its new website. “Request your price” call-to-action buttons were also added, which greatly facilitates transactions. Of course, the website is adapted for mobile format so that customers can shop Les équipements Morel practically anywhere!

In order to always offer more, we also integrated its Facebook news feed into its web page, thus people who visit the site do not miss any of the latest news published via this social media. In addition, a Google road map was highlighted in the Contact section.

Proud of the result of this transactional website, we can say “mission accomplished”. Are you curious to see this project by Duo Énergie Graphique? It’s right here: https://equipementsmorel.ca/.

Good to know

Francis Morel, the owner, benefited from the Small Business Support Fund of the SADC Nicolet-Bécancour for the creation of his website. These funds are specifically designed to support SMEs in the integration of communication technologies.