5 tips to improve your natural SEO on Google and other search engines

A few weeks ago, we discussed on our blog the 5 practices to absolutely avoid so as not to penalize your organic SEO on Google or elsewhere, while giving you suggestions on best practices to adopt. In that article, we suggested that you think user first, and today we offer you some avenues of reflection to help your website be found, indexed and ranked on Google or other search engines more easily by prioritizing the quality sought by the user.

The key to improving your natural SEO on Google? Improve the quality of your web content to satisfy your user who is searching for relevant and useful information about your services or products. Would you rather start asking yourself the right questions now? Our web team is at your disposal, call us!

1. Create original web content that will truly interest your clientele

We will never say it enough: content is king on the Web! (Content is king!) To create original and relevant web content in the eyes of your clients, put yourself in their shoes and ask yourself what type of content would interest you in their place, what type of information you would want to find before making a purchase or a phone call, etc. Finally, create content for the user and not for yourself!

Some avenues of reflection

When visiting my website, what do my users want to read, see or listen to?
What type of information do they want to find on my website and in what format (photo, video, newsletter, etc.)?
What can I offer them to stand out from the competition?

2. Use your suppliers’ content sparingly

If you are a product distributor, you may need to use content that already exists on your suppliers’ websites, but be careful! Use this content sparingly. Better yet, improve it to add value and to differentiate your business online in the eyes of your clientele.

Some avenues of reflection

What can I do to add value to this content, to personalize it?
What additional information could improve my clients’ experience on my website?
Can I add customer reviews, product comparisons, tips and tricks, etc. to help my client make a choice regarding my products?

3. Create rich content for all the keywords you want to rank for

To improve your organic SEO, create rich content for your users, for all the keywords you want to rank for. Does this task seem colossal because of too large a list of keywords? Maybe you should refine it first?

Some avenues of reflection

What type of content could you create so that it is shared by your users?
What content truly interests your clientele?
Are any digital partnerships possible? For example, could an influential blogger create original and relevant content for your business?

4. Be transparent with your clientele at all times

On your website, your content must be fully visible to your user at all times. Nothing is more disappointing for an internet user than landing on a web page expecting to find “x” information, only to realize that it does not exist or is of poor quality.

Some avenues of reflection

If you want to rank for certain keywords, ask yourself how you could integrate them into your web content while remaining relevant and natural in the eyes of your user.
What strategy can you adopt to rank for certain keywords?
Should you rework your website structure and your content hierarchy (structure of your web content)?

5. Use one to three keywords per content page

On each content page of your website, use only one to three keywords. This will benefit your user by providing precise, clear and concise information rather than heavy and repetitive content. Diversify your content or its format to remain simple and concise while improving your natural SEO on a few keywords at a time.

Some avenues of reflection

If you want to rank in several administrative regions or cities, what strategy could you use without falling into listing them? Do some research!
What type of content should you prioritize for your different clienteles?
Could your website structure and content hierarchy be improved to achieve some of your web objectives?

In short, by asking yourself the right questions about the desires and needs of your users, creating useful, rich and relevant content for them will be much easier for your organization, while improving your natural SEO on Google or other search engines.

Would you rather discuss it with our web team? Call us today to schedule a meeting over a good coffee or visit our web solutions.