1. You need Facebook Facebook is the most popular social network in the world with its 2.13 billion users*. Let’s be clear, in 2019, all businesses must have a Facebook page. If only to communicate their existence. After all, nowadays, being present on Facebook is almost seen as proof of existence in the eyes of […]
Facebook is the most popular social network in the world with its 2.13 billion users*. Let’s be clear, in 2019, all businesses must have a Facebook page. If only to communicate their existence. After all, nowadays, being present on Facebook is almost seen as proof of existence in the eyes of society!
There are notably* 1.40 billion active users every day on Facebook. 5.49 million users are in Quebec*, which means that more than half of Quebecers have a Facebook account. Can you imagine the potential of reaching your target audience via this social media? Moreover, the vast majority of Facebook members spend at least 20 minutes per day on it. Would you like to learn more about the good reasons for a business to have a Facebook page? We have already written a complete article on the subject: 5 good reasons for a business to have a Facebook page.
Whatever your field, you have competitors. Being active on Facebook is a very effective way to get noticed and even crush the competition. Thanks to this medium, you transmit basic important information to your potential clients: opening hours, address and phone number. That’s not all, you can attract them with occasional promotions or specials reserved for your subscribers, which they can share with their friends. Facebook is a distribution tool with almost no limits, use it! However, on Facebook, the most important thing is to demonstrate your professionalism. By entrusting us with your page, you leave nothing to chance and you are certain that everything is done properly.
It is not enough to create a page, it is also essential to keep it active. There is nothing more frustrating for a user than arriving on a page and seeing that the last post dates back several months. Confusion automatically sets in: is the business still operating?
You are probably telling yourself: “Yes, but when you are an entrepreneur, you don’t have time to be on Facebook!” Exactly! That’s something Duo understands. This is why we offer you turnkey community management. We create the content for you, we publish it at the most appropriate time (when your subscribers are online), whether it is one, two or three posts per week. You no longer have to rack your brain to find what to write on your page, to know if your spelling is correct or if you are conveying the right messages. How does it work? Once a month, we contact you to have the posts approved and send you the statistics from the previous month. It’s as simple as “hello”. All you have to do is focus on what really matters: your business!
“I gave my Facebook page to my niece, she’s good with that, social media.” This is where you are mistaken, she may have over 1000 friends, that doesn’t mean anything. She may manage her own page on a topic she is passionate about, that also does not reflect her competence as a community manager.
To manage a Facebook page professionally, it is essential to have training. These are nothing less than a bachelor’s degree in communications and specific training related to Facebook. It is important to know the rules of contests, to know how to properly respond to questions asked by clients in comments and in your inbox, to use the tone that appeals to your target audience, to know how to advertise on Facebook, etc. Do not neglect this aspect, your company’s image is at stake!
The famous Facebook advertising—many use it, but the percentage of people who really know what they are doing is minimal. Honestly, it feels like this social media has done everything to make things confusing when it comes to advertising. Once you understand Facebook’s business and ads manager well, it goes smoothly. But your specialty is not Facebook, it is what you built your business on. So please, stop wasting your dollars with Facebook advertising and entrust this task to professionals who will grow your investments on this social media: us!
Instagram is growing more and more on the web and we understand why, it is so visually attractive. Its main purpose? To share photographs.
The people most present on this social network are 18–34-year-olds, they are nearly 500 million out of the 800 million monthly users**. Even if the audience is 10 times smaller than Facebook, engagement is 60 times higher.
This social media is a necessity for your business if your product or service is visually attractive. If you own, for example, a restaurant, from a marketing point of view, sharing appealing photos of the dishes you offer is an effective way to attract customers. Do you have a clothing store? Show outfits and combinations, you will certainly benefit from it! It is also very important to use the right hashtags to be seen by as many users as possible! Once again, Duo takes care of everything!
Have peace of mind: call us now for a free estimate of your social media needs!
* Journal de Montréal (2018), Facebook in 20 very revealing figures – 2018, found at: https://www.journaldemontreal.com/2018/04/12/facebook-en-20-chiffres
** Blog du modérateur (2018), Instagram figures 2018, found at: https://www.blogdumoderateur.com/chiffres-instagram/
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