5 good reasons for a business to have a Facebook page

Facebook ranks first among social networks worldwide and it’s not for nothing! According to Blog du Modérateur*, with more than 1.8 billion active users each month, this network makes it possible to reach a large number of people. This makes it a real gold mine for businesses looking to build a network of contacts. Facebook has become a must for businesses that want to grow their activities. Ready to get started? Here are 5 good reasons to take the leap.

1. Make your business known

By being active on Facebook and publishing content regularly, you will quickly make yourself known thanks to the popularity of the social network. Your users will therefore be able to view your publications directly in their news feed. Users can interact with your publications, comment on them and share them. The more interactions there are, the more you ensure the visibility of your page. Thus, the more dynamic your page is, the more frequent the interactions and the more captivating the shared content is for your subscribers, the more your page will attract people’s interest.

2. Improve your visibility on the Web

Creating a Facebook page will allow you to increase traffic to your company’s website. The Google search engine takes into account the content of the Facebook page and the more complete the information on your page is, the more likely it is that your page will appear in the search engine when a user searches for your page on Google or performs a search related to the services and products you offer. In addition, a Facebook page is one more page on the Web that promotes your business. This contributes to your omnipresence on the Web.

3. Make your business more human

Having a Facebook page allows your business to interact directly with the users of the page who are your clients and potential future clients. By publishing content regularly, creating discussions, surveying users and publishing exclusive information, the company appears more accessible and dynamic in the eyes of users. You can therefore collect user opinions, answer their questions, thus establishing a real relationship with them.

Creating a Facebook page is not only about selling products or services, but above all about establishing a close relationship with your clients, an aspect that should not be overlooked to ensure appreciation of your business. It is therefore important to project an authentic image on your page by showing who you are and who is part of your team. Showcasing your team will make you more human and accessible in the eyes of users.

4. Meet your potential clients

As mentioned above, Facebook has more than 1.8 billion active users each month. Many of your potential clients are therefore on Facebook. More and more people use this social network to search for services or products, so it is essential to have a Facebook page for your business. However, it is essential to regularly update your publications and ensure constant interaction in order to maintain the interest of your subscribers. Through shares, interactions with active users on your page, the number of “likes”, reviews and opinions left about you, you will thus contribute to establishing a brand image and leaving your mark on the social network.

5. Know your current clients

Facebook has several statistical tools that allow you to gather information about the subscribers of your page. You can know the age of your clients, their interests, where they come from, what makes them react, etc. This will allow you to identify them and better target them afterwards. In addition, you can analyze the evolution of “likes”, interactions with users, visits generated on your page and the reach of your publications. These statistics make it possible to compile precise data such as the profile of users who share your content as well as the number of people who have seen your publications, directly or through their Facebook friends.

In short, creating a Facebook page is an asset for your business. It allows you to make yourself known, create a brand image and build loyalty among your clients while reaching your potential clients. Do you want the services of a social media expert? Call us today and together let’s see how we can increase the visibility of your business on the Web.

This article was written by Audrey Gélinas, our dynamic web writing intern.

* Blog du Modérateur, (2017), Facebook figures – 2017, found at: http://www.blogdumoderateur.com/chiffres-facebook/