3 good reasons to consider redesigning your website

As a daily user of the Web, you have undoubtedly noticed recent technological developments or the incredible speed at which the latest innovations in the world of information and communication technologies (ICT) are adopted by Internet users. Like you, your current and future clientele adapts very quickly to these changes and is most often the main driver of them. It is therefore clear that it is imperative to regularly update your main visibility tool on the Web, namely your website. And you, does your website meet the latest requirements of your clientele in terms of usability and visibility? Discover 3 good reasons why redesigning a website is important for businesses in the region.

1. The use of mobile devices and tablets is increasing

We saw it coming and now it’s here! Indeed, since last October*, the use of portable devices (smartphones and tablets) has surpassed that of desktop computers. From now on, 51.3% of users use a mobile device to search the Web compared to 48.7% on a desktop computer. For businesses in the region, this means that it is now imperative to ensure proper navigation and optimal display of your elements (text and image content) on mobile. Admit it, zooming on a website not adapted to your device is frustrating and instead encourages you to visit a competitor’s site, right? Especially since Google has been downgrading search results that do not meet mobile navigation criteria since 2016 in order to facilitate access to mobile content; a logical continuation of the implementation of its “mobile-friendly” label that we discussed in 2014 right here: Why do you need a mobile website?

2. Technology evolves quickly; trends, however, fly by!

Over the past few years, trends in the industry have changed a lot. Moreover, the ICT industry is no exception: trends change every season, every year and so on. You just have to think of the fashion industry! It goes, it comes, it changes! Web design is no exception to the rule. Today, it is large images, bright colors and icons that are popular with users. Indeed, since a website no longer holds a user’s attention as long as it used to [2], down nearly 33%, you must now deliver your message much more quickly. And how do we do that? By focusing on images, because the eye detects them more quickly and the user finds information more easily.

3. Analogy of a website to be found more easily

Your website is a bit like a plant: the more you maintain it, the better it will live on the Web. Therefore, it is important to keep your website up to date with new publications regularly by maintaining a blog, for example. Since we want to make things easier, you can automatically share your publications in real time on social media such as Facebook and Twitter. Several interesting options and modules could make a difference within your organization when it comes to managing your web content.

In short, since a website is a visibility tool used daily by your clientele, investing in it ensures good visibility of your services and products at all times, regardless of the device used.

Are we making you want to work with us? That’s perfect, we feel the same! Contact us and, together, let’s see what we can do to bring your business to its maximum visibility on today’s Web.

This article was written by Dave Woodhall, our more-than-motivated web developer.

* StatCounter, (2017), Mobile and tablet internet usage exceeds desktop for first time worldwide – November 1, 2016, found at: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide.

** Statistic Brain Research Institute, (2017), Attention Span Statistics – 2017, found at: http://www.statisticbrain.com/attention-span-statistics/.